The Challenge
Generic pricing. No yield culture. Losing corporate bookings to better-positioned competitors.
What We Did
Implemented dynamic pricing tuned to day-of-week and local event patterns, trained the front office and reservations team in yield discipline, and optimized the distribution mix to rebuild the corporate segment.
Results
RevPAR +12%. Better occupancy. Higher ADR.
The Lesson
Revenue management is a team sport. Training matters.
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